Targeted Advertising

BlogHerAds is an ad network which offers quite a lot of features:

• When ads are not available then headlines from blogs within the network are rotated .
• Bloggers can choose a number of ad sizes. This is a very useful feature for those who want to choose an ad which will fit with their template.
• Bloggers get around 60% of the revenue earned.
• You can use up to three ads per page.

BlogHerAds is an advertising network which only allows women to join. Fortunately, they do not have further limitations like age or race, as this would limit the amount of bloggers that could join them and would seem quite awkward for some people. So basically, if you join this network you won’t be able to invite your husband, son or any other friends or family members which are male. To me it seems quite confusing why they would choose gender as a prerequisite, especially when many men and women have similar interests, traffic and would be willing to display the same ads. However, the site claims you can be accepted even if you are not female, but you need to have a demonstrated female audience, which would be almost impossible to do, because no tracking tools record gender.

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